Packaging design for CHÁ NOIRE 烹雪韻茶餅禮盒包裝

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Baizhou Project╱白晝設計
Packaging design for CHÁ NOIRE

烹雪韻茶餅禮盒包裝

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「大樹茶根深葉茂，茶質好」，白晝以大樹茶的「根」為概念製作出烹雪韻的識別及一系列包裝設計。烹雪韻以「分享純淨古法大樹茶」為使命。乾隆皇帝曾詠「烹雪用前韻」讚普洱茶，我們堅持依循傳統古法製程，用職人製茶的精神，來豐富茶品表現。白晝延續細膩且繁複的造茶工藝與取自於大自然的設計理念，將大樹茶的精神透過精緻內斂的形象展現出來。進而傳遞品牌對於純淨古法大樹茶的魅力與精神。

“Big Tree Tea has deep roots and lush leaves, and its quality is good.” Bai Zhou used the “root” of Big Tree Tea as the concept to create the identity and a series of packaging designs for Peng Xue Yun. Peng Xue Yun’s mission is to “share pure ancient big tree tea”. Emperor Qianlong once praised Pu’er tea with the phrase “brewing snow with the previous rhyme”. We insist on following the traditional ancient process, using the spirit of artisan tea making, to enrich the performance of tea products. Bai Zhou continued the delicate and complicated tea making process and the design concept derived from nature, and showed the spirit of big tree tea through a refined and restrained image. It also conveys the brand’s charm and spirit for pure ancient big tree tea.
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